PinkPower × IFF Group
LinkedIn grid, October 2026.
2 – 30 October. Open any post to see the slides, the full caption, and to leave a comment anywhere on the creative.
Week 3 · 28 September – 30 September
Week 4 · 5–9 October
The drawing. And the bad day.
The media only meets one of them.
Post 09
The drawing and the bad day
- Pillar:
- Engineering Authority
- Goal:
- Establish expertise
- Format:
- Static
Post 10
The cheapest thing in the baghouse
- Pillar:
- Manufacturing Proof
- Goal:
- Be a thought leader
- Format:
- Video · 79 seconds
Same plant. Different fire.
The kiln and the cooler should never share a specification.
Post 11
Same plant, different fire
- Pillar:
- Customer Outcomes & Applications
- Goal:
- Establish expertise
- Format:
- Static
Week 5 · 12–16 October
It has been telling you.
For months.
Post 12
It has been telling you for months
- Pillar:
- Engineering Authority
- Goal:
- Educate audience
- Format:
- Carousel · 2 slides
Not a tree.
A photograph.
Post 13
Not a tree. A photograph.
- Pillar:
- Green Legacy
- Goal:
- Be a thought leader
- Format:
- Static
For lime plants
One lime plant. Two kinds of dust.
They should not share a filter bag.
Post 13A
One lime plant. Two kinds of dust.
- Pillar:
- Engineering Authority
- Goal:
- Establish expertise
- Format:
- Carousel · 2 slides
We would rather know.
Than assume.
Post 14
We would rather know than assume
- Pillar:
- Manufacturing Proof
- Goal:
- Establish expertise
- Format:
- Static
Week 6 · 19–23 October
Tuesday 20 and Wednesday 21 October are deliberately left empty for Dussehra.
SHUTDOWN SEASON · DUSSEHRA WEEK
Once a year, it opens.
This is that week.
Post 15
Once a year, it opens
- Pillar:
- Engineering Authority
- Goal:
- Educate audience
- Format:
- Carousel · 2 slides
New bags. Old cages.
The bag always loses that argument.
Post 15A
New bags. Old cages.
- Pillar:
- Engineering Authority
- Goal:
- Promote services
- Format:
- Carousel · 2 slides
Post 16
One of these only goes up
- Pillar:
- Green Legacy
- Goal:
- Increase engagement
- Format:
- Animated post · 5 seconds
Week 7 · 26–30 October
Same job.
One lasts years. One lasts a century.
Post 17
One lasts years. One lasts a century.
- Pillar:
- Green Legacy
- Goal:
- Educate audience
- Format:
- Static
Post 18
They chose the mud
- Pillar:
- Green Legacy
- Goal:
- Grow network
- Format:
- Video · 61 seconds
ROSSLYN · SOUTH AFRICA · 2023
Longer than it was worth.
And we would do it again.
Post 19
Longer than the contract was worth
- Pillar:
- Presence & Events
- Goal:
- Promote services
- Format:
- Static