Nobody sees a filter bag

Nobody sees a filter bag. What people see is the absence of something — a plume that is not there.

For forty years that has been the whole of our business. The dust that comes off a cement kiln. The particulate leaving a steel smelter. The fly ash from a boiler. We make the technical felt, the filter bags and the cages that catch all of it before it reaches a stack, a lung, or a sky.

It is not visible work, and you do not go into filtration expecting applause for it.

Today is Swachh Bharat Diwas, and almost all of it is about what can be seen — a street, a bin, a riverbank. The half that cannot be photographed is the air, and that is the half we have spent four decades on.

But here is the thing we kept coming back to. Every bit of that contribution happens inside somebody else's factory, and it happens because somebody bought a bag. It begins and ends at the boundary of a transaction. A few years ago we found that we wanted something that did not stop there.

So we have written the whole thing down and published it. What Green Legacy actually is. Why a filtration company decided to plant trees and what the connection between the two is. How our customers end up being part of it whether or not they ever think about it. And the part that most programmes leave out entirely — how we intend to find out whether the trees we planted are still alive, and what we will do about publishing that number when it turns out to be lower than the planting number.

It is about a fifteen-minute read. The full story is in the first comment.

greenlegacy@iffgroup.com

#GreenLegacy #BeyondFiltration #SwachhBharat #IndustrialFiltration #Sustainability